Task 7 - Audience and cinema going statistics

• What days to audiences go to the cinema?

December (15,216,370) and July (16,590,400) and August (18,088,513) are the most popular months to go to the cinema worldwide, whilst June (10,707,878) and September (11,664,455) are the least popular - according to the UK Cinema Association 2015 survey.

• What are the most popular genres? 

Adventure with $45.5 billion in total box office from 1995-2017
Comedy with 42.5 billion      "
Action with $36.7billion       "

• What was the top film in each of these genres?

Top Adventure film of all time: Raiders of the Lost Ark with $248,159,971 total domestic gross
Top Comedy film of all time: Airplane! Domestic Total Gross: $83,453,539
Top Action film of all time: The Dark Knight - total domestic gross $534,858,444

• How do audiences hear about films?

Advertisement online and on mobile phones, print (newspapers, magazines, brochures, direct mail), guerrilla (interactive), broadcast (television, radio), outdoor (billboards, bus shelter, posters, times square), product placement.

• Do audiences prefer US, UK or other nationality films?

Biggest film industries in the world:

• Hollywood.
• Cinema of China.
• Bollywood.
• Yeşilçam or Turkish Cinema.
• Nigerian Cinema or Nollywood.
• Hong Kong Cinema.

• Do audiences like 3D films?

1. “Generally speaking, and aside from the fact that I’ll have to pay $20, I like 3D movies. It adds a neat effect to films.” -Kristin LeMunyon
2. “I like the idea of 3D movies, but they always give me a migraine.” - Andi Ware
3. “It’s just really uncomfortable for some people (me) to watch 3D movies especially people with glasses (me) who can’t wear contacts (me) and thus have to wear two sets of glasses to see the film.” - Sarah Maloy

Despite being expensive, film consumers enjoy the novelty of 3D films and most will pay the extra money just for the 3D effect.

• What other ways to audiences watch film aside from the cinema?

1. Online movie streaming sites: Amazon prime, netflix, etc
2. Online rental/ buying
3. DVD

• Who do audiences go to the cinema with?

Friends, significant others, family members, alone.

• When and where are most audiences likely to go to the cinema?

Most likely to their local cinema, sometimes to a more luxury cinema as a treat or for a special occasion. On a weekend or an evening time.